Strategy

Challenge: Promoting a brand of cleaning liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. Market penetration was difficult due to relatively high price and significant competition.

Outcome: The concept of interior cosmetics that help maintain the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.

Challenge: Launching the first electric car rental service in Poland. At that time, carsharing was an unknown service - only 3% of Wrocław residents had the opportunity to use it, and 29% were aware of its existence. People were cautious about electric cars. Simultaneously, a national player with an established position and a fleet of combustion engine cars was entering the market.

Outcome: Spontaneous brand recognition reached 40% (compared to 6% for the largest competitor). The cars were rented 600,000 times and driven over 4 million kilometers.

Challenge: We began the brand transformation from the premium segment to a more accessible market. It was necessary to produce photos that would dispel the exclusivity conveyed by previous campaigns. Ineffective positioning negatively impacted brand recognition.

Outcome: During two days of shooting, we created photos illustrating the assembly process and two completely different arrangements – modern and boho styles. The photos played a crucial role in the ongoing campaign and ensured excellent conversion in horizontal media.

Challenge: Increasing awareness of the product offering within a geographically limited target group. The product page focused on the ability to build customized service packages. We needed to reorganize the customer journey.

Outcome: Utilizing atmospheric video materials allowed us to merge product communication with branding, resulting in cost-effective campaign efficiency. We created a user-friendly landing page template, eliminating concerns about changes in the offer structure. Within the first 3 months of the new system's operation, nearly 25,000 individuals showed interest in Fibo's offering.

Challenge: Strengthening the image of a company as a European leader in the industry with a limited budget for media.

Outcome: Without spending a penny, we increased the average daily reach on Facebook by 58% and garnered 1,000 media publications about the brand within a year. Engaging content enabled us to expand social media reach while maintaining high engagement levels.