in business big picture

is an advantage

Tigers in Wills Integrated

13 July 2018

One of the biggest Judo clubs in Poland – Judo Tigers came into the care of the Wills Integrated.

As part of the cooperation, a new brand strategy, a Corporate Identity of the club and a Communication Plan were created. In addition, the club’s new website will be created in the next few weeks. The project team will also be responsible for the wholistic marketing service of the club, including Public Relations activities.

The team behind the project includes Zuza Zaręba, Radek Popławski, Kasia Banaś, Ola Mróz and Ola Kochalska.

We are starting with a project for the Emigration Museum in Gdynia

25 June 2018

On June 20, a new project of the Emigration Museum in Gdynia and the PLUGin Foundation: E-Migration took off. The aim of the project is to identify, study, describe and promote the so-called Polish technological diaspora in the world, with particular emphasis on the European Union and the United States.

The project was promoted at this year’s Polish Tech Day in London, where representatives of the Museum presented the assumptions of E-Migration. Information on the project is available at www.e-migracja.eu. The project was co-financed by the Ministry of Culture and National Heritage from the Culture Promotion Fund.

We have developed a visual identification and implemented the project website.

Zuza Zaręba, Radek Popławski and Ola Mróz are responsible for the project from Wills Integrated.

Wills co-organize International Media Days in Waldachtal, Germany

9 June 2018

Special Media Event in Waldachtal is planned from 11 june until the 14 June. 15 journalists from important specialist magazines and public media from Poland were invited in order to introduce fischer and its four divisions fischer fixing systems, fischer automotive systems, fischertechnik and fischer Consulting

Tours through production sites in Tumlingen, Horb and Denzlingen were just as much part of the programme as a product training session in our AKADEMIE, which allowed the journalists to experience our intelligent DUOPOWER plugs or the ACT façade system in the field.

One of the highlights of the four-day event is a visit from the three-time Olympic medallist and Grand Slam winner Michael Jung.

On behalf of Wills Integrated, Bogumiła Kurzeja, Magdalena Kurpios and Aleksandra Kochalska are responsible for this project.

A MILION KILOMETERS TRAVELLED WITH VOZILLA

28 May 2018

Over 150,000 rentals and a million kilometers driven by 30,000 registered users – thats Vozilla in numbers after just half a year of activity in Wrocław.

On May 28, we hosted a press conference in Barbara, where we presented data gathered after six months since the debute of the Municipal Electric Car Sharing System in Wrocław.

The data was presented by Miłosz Franaszek, the head of the Vozilla project and Maciej Bluj, vice-president of Wrocław.

– After six months of starting VOZILLA, we are not slowing down. Soon we plan to introduce a recommendation program for regular users as well as special subscription packages. We will soon inform you about the details. Over time, we intend to provide electric chargers for use by private owners of electric vehicles. This will be an another big step in building a shared ecological awareness of the inhabitants of the capital of Lower Silesia – summed up Miłosz Franaszek, the head of the VOZILLA project.

A COMPREHENSIVE REBRANDING PROJECT OF THE SENATOR BRAND

25 May 2018

After developing the Brand Strategy for “Senator”, The Wills Integrated team will carry out a comprehensive rebranding project for the Czech company.

As part of this cooperation, a comprehensive Visual Identification System will be created along with a new Logo, implementing the company’s strategic assumptions and a new website. In addition, our team will supervise the work on promotional graphics, photos and videos.

Senator is one of the largest DMC companies based in Prague, which operates on the markets of Central and Eastern Europe, the United States and Canada.

On behalf of Wills Integrated, Wojciech Bzdyk, Marcin Szewczyk and Kamil Kubicz are responsible for this project.

NEW FRANC GARDINER SHOWROOM

19 May 2018

On 19 of May the new Franc Gardiner Showroom in Świdnica was opened. The Wills Integrated team co-organized the official opening and carried out promotional activities in regional and nationwide media.

Franc Gardiner is the leader in the window screen industry. Zuza Zaręba and Aleksandra Mróz are responsible for the project on behalf of Wills Integrated

We are A PARTNER OF POLISH TECH DAY 2018 IN LONDON

18 May 2018

Wills Integrated became the official partner of Polish Tech Day 2018 for the third time in a row.

PTD is the largest event gathering all the best Polish startups abroad. This year it will be held at the headquarters of Google in London. Panelists will include Sonia Wędrychowicz, Maciej Maciejowski, Bogusława Cimoszko-Skowroński and Aleksandra Gren.

Among the partners of the event are: mBank, Linklaters, MIT EF Poland, Polish Embassy in London, Emerging Europe Alliance, Brand24, LawMore or Startup Poland, and many more.

The winning Pitch to London startups will be rewarded with a 4-hour workshop on Brand Strategy.

Best FINANCIAL RESULTS in the history OF OUR client

17 May 2018

Our long-term client, Internet Union S.A. published the Annual Report 2017. This is another record year in the history of the company when it comes to revenues and net profit.

“For another year in a row, we have achieved a record-breaking level of revenue and operating profit in the Company’s history. Increasing revenues are a consequence of increased strategic and branding activities. We feel that the brands built by us are becoming more and more recognizable every year, which makes competing on the market considerably easier. Thanks to the implemented solutions, the number of subscribers is also constantly increasing with a minimum level of contract termination. “- wrote Paweł Dobosz, the President of the Management Board in the commentary to the report.

Wills Integrated is responsible for comprehensive marketing and branding services of Internet Union and all consumer brands from the very beginning.

Currently, Sylwia Wojtkowska, Karolina Dobkowska and Michał Surowiec are responsible for the project.

WILLS INTEGRATED BECAME A MENTOR IN THE MIT EFP PROGRAM

20 April 2018

On April 26, the fourth edition of MIT Enterprise Forum Poland Accelerator begins. This year Wills Integrated is also a partner of the program.

As part of the cooperation, our experts will lead a startup brand building workshop and actively support startups during Acceleration.

Wills Integrated will be represented by Wojciech Bzdyk and Wiktor Pastucha.

THE FISCHER TOURTRUCK 2018 has come to an end

20 March 2018

Two weeks on the road, hundreds of kilometers traveled and visitors – the Polish edition of fischerTourTruck has come to an end.

The Mobile Fischer Academy has been in Poland for a total of 13 days – from February 28 to March 13, 2018. The fischerTruck exhibition and training center traveled over 700km and visited 4 cities – Kraków, Kielce, Warsaw and Wrocław. The latest technologies of Fischer fixtures have been seen and tested by over 500 people.

89% of them positively assessed the attractiveness of the event as well as the organization itself.

The movie summary of the event can be found <HERE>

On behalf of Wills Integrated, Bogumił Kurzeja and Magda Kurpios are responsible for the project.

We WILL DEVELOP A Brand STRATEGY FOR SENATOR

28 February 2018

Wills Interated, commissioned by the Czech company Senator Travel, will develop the brand’s strategic assumptions on the market. The agency has been invited to cooperate on the basis of an offer inquiry.

Senator Travel is a company from the DMC industry based in Prague, which operates on the markets of Central and Eastern Europe, the United States and Canada. The dynamic development of the organization prompted the Board to start working on the positioning of the brand on the market.

The project from Wills Integrated is supervised by Wojciech Bzdyk, Head of the Strategy Department.

WE HAVE STARTED A COOPERATION WITH BLACHOTRAPEZ

18 January 2018

Since January 2018, we have been working with the largest Polish producer of sheet metal roofing – Blachotrapez.

The cooperation includes marketing support system for the company, including: Corporate PR, Product PR, strategic consulting and creating the concept of advertising and image campaigns of the company.

On behalf of the WI, the project is in good hands of Kamil Kubicz, Radosław Popławski and Wojciech Bzdyk.

FRANC GARDINER’S INTERIOR DESIGN TRENDBOOK 2018

29 December 2017

For the second year in a row, we have prepared for our client Content Marketing in the form of an interior design Trendbook for 2018. The publication contains information on interior design trends for the next 12 months, as well as presentation of Franc Gardiner products.

Trendbook is available HERE

This is a part of the communication system of the Franc Gardiner brand.

NEW CASE STUDY IN “PROJECTS” SECTION

1 October 2017

Brand new case study is available in section “Projects”. This time, we present our work on MOICO brand. From strategy, through creation to implementation.

At the moment MOICO’s annual subscribers growth exceeds 25%. It’s the only regional brand in Top Of Mind of telekom industry, and the only home media provider in the immediate vicinity, which did not join the price battle (meanwhile competitors reduced prices by 24% on average).

Project details in the “Projects” section

VOZILLA UNDER WILLS INTEGRATED WINGS

1 September 2017

Municipal Electric Car Sharing System Vozilla is a new venture run by Enigma Company and the City of Wrocław.

Wills Integrated will be responsible for developing a market implementation strategy for the brand and for marketing and communication services.

From the WI side, the project will be managed by Sylwia Wojtkowska and Michał Surowiec. Zuza Zaręba is responsible for the media service.

INTERNET UNION S.A. WITH RECORD RESULTS

11 August 2017

The Internet Union company, supported by Wills Integrated, achieved at the end of the second quarter of 2017 a profit of over 1 000 000 PLN net, which is a record result in the company’s history.

This is the effect of significant increases in the number of retail clients and subsequent B2B contracts

FLORINA – A NEW CASE STUDY IN THE ‘PROJECTS” SECTION

10 June 2017

Another implementation in the “PROJECTS” section. This time, comprehensive service for the Florina brand.

As part of the cooperation, the Brand Strategy, communication plan and several promotional campaigns were developed, including the TVN campaign on Dzien Dobry TVN.

The effects of cooperation are the significant increase in brand recognition and, most importantly, the increase in sales of the most important product segments by up to 200%.

Details in the “Projects” section.

We Are a PARTNER OF POLISH TECH DAY 2017 IN LONDON

10 June 2017

We became the Official Partner of Polish Tech Day 2017 in London.

PTD is the largest foreign event promoting Polish technologies. It gathers innovative start-ups and enterprises from the technology sector in Poland and Great Britain. The event being part of London Technology Week is organized by PLUG, a think tank from Wroclaw.

As part of cooperation with PTD, the winning Pitch to London startups will be rewarded with a 4-hour workshop on the brand’s strategy.

BRANDING OF MOVEA – DIETARY SUPPLEMENT PRODUCT FOR GALENA

20 April 2017

As part of cooperation with FSP Galena, we have prepared the branding of the new dietary supplement, Movea. The project was the effect of an offer inquiry.

Responsible for the project from Wills Integrated were Wojciech Bzdyk and Marcin Szewczyk.

EASTER WITH FLORINA ADVERTISING CAMPAIGNE AT TVN

27 March 2017

In March 2017, we’ve launched an image campaign “Easter with Florina” prepered an implemented by our team.

As part of the campaing we’ve planned: online contests in cooperation with Smaker.pl, VLOG sections “Zasmakuj Radości”, e-book “Easter with Florina”, online advertisements, as well as sponsorship announcements during the April issues of Dzien Dobry TVN.

Responsible for the project from Wills Integrated were, are Przemek Hortecki, Zuza Zaręba, Ola Mróz and Cezary Pastucha.

WE INTRODUCE THE TOSOT TO THE POLISH MARKET

15 March 2017

Since April this year TOSOT brand, with support of Wills Integrated enters Poland.

TOSOT is one of the two leading brands of the international group Gree Electric Appliances Inc. of Zhuhai – one of the largest manufacturers of air conditioning equipment in the world, present on the air conditioning market for over 25 years. Currently, it is active in several countries all over the world, including China, USA, Russia and Germany.

According to the adopted brand development strategy, TOSOT on the Polish market will focus mainly on commercial solutions. The product offer will be adapted to the local characteristics as well as the needs and requirements of customers. TOSOT Air Conditioning Systems, apart from importing products, will also provide necessary warehouse, technical, design, service and marketing support.

Responsible for the project from Wills Integrated were Bogumiła Kurzeja and Magdalena Kurpios.

STRATEGY, POSITIONING AND REDESIGN Of BRAND MILÓ

2 February 2017

The Wills Integrated team completed the miló repositioning project. Miló is a company that supplies sinks and faucets for the kitchen and bathroom.

A part of WI tasks, was to conduct the Brand Audit, Market Analysis, prepare the Brand Strategy and refresh the Visual Identification System. The manufacturer’s website is available <HERE>.

Responsible for the project from Wills Integrated were: Wojciech Bzdyk and Aleksandra Mróz.

A NEW LOOK OF FSP GALENA WEBSITE

4 January 2016

At the beginning of the year a new version of the FSP Galena website was created.

As part of the cooperation, the WI team prepared a site map, helped in the preparation of content, prepared a graphic design and supervised the implementation work.

The new service is available <HERE>

Responsible for the project from Wills Integrated were: Wojciech Bzdyk and Marcin Szewczyk.

About

Wills Integrated is an Integrated Marketing agency. We co-create brands that bring real and long-lasting business benefits. How?

We start with the goal and find the shortest way to it

We want to work smart, that’s why we always apply the Pareto principle and do not close ourselves to any tools. Creativity is just one of them.

We integrate knowledge and people, we look at the problem from different perspectives

We are constantly questioning the way we operate. Thanks to this we know and see more.

We think about the long-term effects of our work

Even tactical activities can affect the overall company’s condition in a strategic dimension.

Solutions

At Wills Integrated, we combine solutions. We coordinate activities in such a way as to maximize the synergy effect. The combination of tools allows us to create a harmonious and efficient business model in our clients' companies.

  • In the light of the increasingly visible homogenization of products and services, the decisive factor for the success of a company is the development of a relationship with recipients that goes beyond consumption. WI helps clients build brands that meet the needs of the market and implement the assumptions of the selected business model, ensuring stable development and giving new dynamics to the company.

    • DESIGNING AND ANALYSIS OF MARKETING STUDIES
    • BRAND AUDITS
    • BRAND CONSULTING AND BRAND STRATEGIES
    • COMMUNICATION STRATEGIES
    • PORTFOLIO MANAGEMENT
  • In the current world, product and service design is part of its usability and an integral part of the overall Customer Experience. An unattractive, inadequate look can decide about a business failure. The WI Designing Department helps in developing a company image that is clear and consistent with the brand, service and product, both at the level of the overall CI and complementing the image of the brand with additional graphic elements

    • CORPORATE IDENTITY (LOGO, BRAND COLORS)
    • KEY VISUAL ADVERTISING CAMPAIGNS
    • CREATING PACKAGES OF PRODUCTS
    • DEVELOPING ADVERTISING AND MARKETING MATERIALS
    • GRAPHIC CONSULTING
  • The clients’ perceptual abilities are getting smaller and smaller. According to research, brands have less than 8 seconds to interest users. That is why the Wills Ingrated team helps to create a comprehensive Brand Communication System, which allows the company to actively reach key target groups and build awareness of and interest in its products on an ongoing basis.

     

    • COMMUNICATION AUDITS
    • SUPPORT IN BRAND MANAGMENT
    • ADVERTISING CAMPAIGNS
    • PR, CONTENT MARKETING AND SOCIAL MEDIA ACTIVITIES
    • EVENT MARKETING
    • PR CONSULTING

DEDICATED SERVICES

People

We are a team of professionals specialized in various disciplines and areas. We’ve joined forces to build and develop inspiring, commercially effective brands. Our work integrates strategy, design and communication. We combine all these elements with the greatest care for the best possible business results of our Client’s companies.

We are:

  • specialists

    projects annualy

    years on the market

Projects

At Wills Integrated, we always act with the end result in mind. We coordinate projects in such a way as to maximize the synergy of implemented tools and solutions. It allows us to achieve above-average results while optimizing marketing expenses.

We've worked with:

Partners

The Integrated model assumes co-operation. Therefore, the aim of Wills Integrated is to constantly search for and connect experts and teams, which, thanks to the specialization and application of a different approach, complement each other in the development process.

Contact

WILLS INTEGRATED Sp. z o.o.

+48 574 774 907

office@wills.pl

ul. Życzliwa 33 lok. 2

52-443 Wrocław

NIP: 8943038718

REGON: 021854740

KRS: 0000416404

PKO BP 19 1020 5242 0000 2102 0353 3395

This website uses Cookies. If you proceed further with the navigation, please confirm the Cookies usage.