We are a strategic and communication agency. Bigger Picture Marketing.

Challenge: Our goal was to increase brand awareness and educate on conscious hair care. We aimed to reach target groups that are not yet familiar with the Anwen brand, strengthen awareness among current customers, and associate the brand with authenticity.

Effect: A new approach in brand communication utilizing authentic stories with a significant emotional impact. Publications by influencers related to the campaign generated over 235,000 views and 10,000 reactions. As part of the contest, we highlighted a total of 40 customer stories, which became a valuable source of insights for Anwen’s brand storytelling. The contest concluded with an intimate event, creating a space for users, influencers, and representatives of the Anwen brand to meet.

Challenge: At the turn of the year, the Saint-Gobain Group completed a transformation of its company structure. The client requested support in organizing a conference for approximately 140 people via the MS Teams platform. Our task was to create engaging activities for employees starting work in new teams during the pandemic.

Outcome: We began with workshops with the client, which allowed us to understand the specifics of the changes and the needs of the company’s employees. We developed a creative concept for the meeting as well as the graphic design. During the event, Saint-Gobain employees watched a whiteboard animation summarizing the efforts of recent months, participated in a fun quiz about themselves, and received personalized thank-you messages.

Challenge: Using offline and online promotional tools, we aimed to reach individuals who had never heard of Elite trainers and to build their interest in the products while increasing awareness of the quality Elite brand.

Outcome: The sales target was exceeded by 30%. Product inventory disappeared quickly. Not a single preorder was canceled. Revenues remained significantly higher, increasing by 19% compared to the period during the coronavirus pandemic.

Challenge: We faced the task of developing communication to build the brand’s world from scratch. After conducting a brand perception audit, it turned out that everyone interpreted it as they pleased.

Outcome: In the developed video campaign, we focused on two main values of Kakto local stores: humanized sales and expert advice. We utilized the image of Kakto’s salespeople, which not only increased the authenticity of the message but also positively impacted the employees themselves. After 3 weeks of broadcasting, nearly 3 million people were introduced to the new brand image.