PR | Wills Integrated

PR

Everything that will make
the brand influential

Public Relations

Everything that will make
the brand influential

Press conferences
We will develop substantive materials and coordinate the organization of press events

Employer Branding
We will take care of your company’s image in the eyes of current and potential employees

Press office
We will take over contact with editorial offices and advertising agencies

Media presence
We will tailor the media strategy to your needs, optimizing presence in industry and influential media

Industry-specific content
Through collaboration with experts and research agencies, we will create unique content

Personal Branding
We will take care of the image of the key individuals in the company.

Projects

Saint-Gobain

Let's meet on Teams

Saint-Gobain

Let's meet on Teams

Challenge: At the turn of the year, the Saint-Gobain Group completed a transformation of its company structure. The client requested support in organizing a conference for approximately 140 people via the MS Teams platform. Our task was to create engaging activities for employees starting work in new teams during the pandemic.

Outcome: We began with workshops with the client, which allowed us to understand the specifics of the changes and the needs of the company's employees. We developed a creative concept for the meeting as well as the graphic design. During the event, Saint-Gobain employees watched a whiteboard animation summarizing the efforts of recent months, participated in a fun quiz about themselves, and received personalized thank-you messages.

Florina

The awareness drove sales

Florina

The awareness drove sales

Challenge: Promoting a brand of cleaning liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. Market penetration was difficult due to relatively high price and significant competition.

Outcome: The concept of interior cosmetics that help maintain the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.

Perfect House

Home care is more than just cleaning

Perfect House

Home care is more than just cleaning

Challenge: Promoting a brand of home care liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. A relatively high price and significant competition made market penetration difficult.

Outcome: The concept of interior cosmetics that help care for the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.

Vozilla

We introduced a regional leader to the market

Vozilla

We introduced a regional leader to the market

Challenge: Launching the first electric car rental service in Poland. At that time, carsharing was an unknown service - only 3% of Wrocław residents had the opportunity to use it, and 29% were aware of its existence. People were cautious about electric cars. Simultaneously, a national player with an established position and a fleet of combustion engine cars was entering the market.

Outcome: Spontaneous brand recognition reached 40% (compared to 6% for the largest competitor). The cars were rented 600,000 times and driven over 4 million kilometers.

Blachotrapez

Direction: business

Blachotrapez

Direction: business

Challenge: Establishing a leadership position in the industry and promoting a new business image for the company while simultaneously increasing reach to new target groups.

Outcomes: Systematizing product communication and maintaining regular media contacts resulted in reaching over 2 million people (in Q1-Q3 2019 alone). The brand now operates as an international Capital Group and appears in business media in contexts such as management, international trade, investments, CSR activities, and sports sponsorship.

Uponor

Where there's water, there's Uponor

Uponor

Where there's water, there's Uponor

Challenge: Creating compelling communication for a product that initially appears boring and purely technical.

Outcome: Over the course of the year, we generated more than 200 valuable publications, and our Facebook content reached over 1 million users. By balancing key online and offline media in the media plan, the brand is consistently present in the industry's discourse.

MEDCOM

Polish design, international success

MEDCOM

Polish design, international success

Challenge: Preparation and execution of a brand presence plan at one of the largest railway trade shows in Europe. Our task was to develop a communication strategy, coordinate PR activities during the event, and prepare materials summarizing the company's presence at the event.

Outcome: By leveraging media interest in the event, we facilitated Medcom's permanent entry into national media outlets (Rzeczpospolita, Polsat). We generated over 100 valuable publications reaching nearly 1,000,000 people.

Villeroy&Boch

We engaged five hundred architects

Villeroy&Boch

We engaged five hundred architects

Challenge: Overcoming low awareness of the product offering among architects. Our goal was to reach a minimum of 300 architectural firms with a message presenting floor panels.

Outcome: We invited Polish architects and designers to create an inspiration board based on Villeroy & Boch floor panels. The contest concept required participants to familiarize themselves with the brand's products, which was our primary objective. Through multi-channel communication, we engaged approximately 500 architectural studios, and the message about the product offering reached 3 million people.

Aluprof

A leader should have influence

Aluprof

A leader should have influence

Challenge: Strengthening the image of a company as a European leader in the industry with a limited budget for media.

Outcome: Without spending a penny, we increased the average daily reach on Facebook by 58% and garnered 1,000 media publications about the brand within a year. Engaging content enabled us to expand social media reach while maintaining high engagement levels.