Performance | Wills Integrated

Performance

Everything that will make the brand known to the right audience.

Performance

Everything that will make the brand known to the right audience.

Social Media Ads
Together, we will define KPIs and ensure their achievement within the advertising ecosystems of Meta, LinkedIn, and TikTok

Google Ads
We will ensure the effective use of the Google network to achieve the brand’s goals

Programmatic
We will define the framework and coordinate the execution of the programmatic campaign

Media plan
We will advise you on how to allocate the budget so that every złoty works efficiently

Landing Page
We will create and tailor landing pages to the ongoing campaign

SEM
We will suggest keywords and optimize search engine activities

Projects

Florina

The awareness drove sales

Florina

The awareness drove sales

Challenge: Despite many customers using Florina products, brand awareness was very low (aided recognition: 7%). Our goal was to build brand awareness and give it a distinctive character.

Outcome: Strategic systemic actions and a comprehensive omnichannel campaign (Digital, Print, and TV), as well as consumer activations, brought measurable results within 12 months. Brand recognition increased to 21%, daily brand reach hit 800,000 people, and sales of key products grew by 30-60% year-over-year, depending on the segment.

Perfect House

Home care is more than just cleaning

Perfect House

Home care is more than just cleaning

Challenge: Promoting a brand of home care liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. A relatively high price and significant competition made market penetration difficult.

Outcome: The concept of interior cosmetics that help care for the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.

Vozilla

We introduced a regional leader to the market

Vozilla

We introduced a regional leader to the market

Challenge: Launching the first electric car rental service in Poland. At that time, carsharing was an unknown service - only 3% of Wrocław residents had the opportunity to use it, and 29% were aware of its existence. People were cautious about electric cars. Simultaneously, a national player with an established position and a fleet of combustion engine cars was entering the market.

Outcome: Spontaneous brand recognition reached 40% (compared to 6% for the largest competitor). The cars were rented 600,000 times and driven over 4 million kilometers.

Kakto

Friendly side of sales

Kakto

Friendly side of sales

Challenge: We faced the task of developing communication to build the brand's world from scratch. After conducting a brand perception audit, it turned out that everyone interpreted it as they pleased.

Outcome: In the developed video campaign, we focused on two main values of Kakto local stores: humanized sales and expert advice. We utilized the image of Kakto's salespeople, which not only increased the authenticity of the message but also positively impacted the employees themselves. After 3 weeks of broadcasting, nearly 3 million people were introduced to the new brand image.

Villeroy&Boch

We engaged five hundred architects

Villeroy&Boch

We engaged five hundred architects

Challenge: Overcoming low awareness of the product offering among architects. Our goal was to reach a minimum of 300 architectural firms with a message presenting floor panels.

Outcome: We invited Polish architects and designers to create an inspiration board based on Villeroy & Boch floor panels. The contest concept required participants to familiarize themselves with the brand's products, which was our primary objective. Through multi-channel communication, we engaged approximately 500 architectural studios, and the message about the product offering reached 3 million people.

Klingspor

Brand awareness refined

Klingspor

Brand awareness refined

Challenge: Increasing brand awareness in a challenging target group while maintaining sales during the difficult times of the pandemic.

Outcome: Carefully selecting the target audience has allowed us to achieve high reach with a conversion rate (>1%) despite a low advertising budget. Our promotional efforts for the e-commerce store have become the primary source of conversions on the website.