Performance

Challenge: Our goal was to increase brand awareness and educate on conscious hair care. We aimed to reach target groups that are not yet familiar with the Anwen brand, strengthen awareness among current customers, and associate the brand with authenticity.

Effect: A new approach in brand communication utilizing authentic stories with a significant emotional impact. Publications by influencers related to the campaign generated over 235,000 views and 10,000 reactions. As part of the contest, we highlighted a total of 40 customer stories, which became a valuable source of insights for Anwen's brand storytelling. The contest concluded with an intimate event, creating a space for users, influencers, and representatives of the Anwen brand to meet.

Challenge: Promoting a brand of cleaning liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. Market penetration was difficult due to relatively high price and significant competition.

Outcome: The concept of interior cosmetics that help maintain the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.

Challenge: Promoting a brand of home care liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. A relatively high price and significant competition made market penetration difficult.

Outcome: The concept of interior cosmetics that help care for the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.

Challenge: Launching the first electric car rental service in Poland. At that time, carsharing was an unknown service - only 3% of Wrocław residents had the opportunity to use it, and 29% were aware of its existence. People were cautious about electric cars. Simultaneously, a national player with an established position and a fleet of combustion engine cars was entering the market.

Outcome: Spontaneous brand recognition reached 40% (compared to 6% for the largest competitor). The cars were rented 600,000 times and driven over 4 million kilometers.

Challenge: Using offline and online promotional tools, we aimed to reach individuals who had never heard of Elite trainers and to build their interest in the products while increasing awareness of the quality Elite brand.

Outcome: The sales target was exceeded by 30%. Product inventory disappeared quickly. Not a single preorder was canceled. Revenues remained significantly higher, increasing by 19% compared to the period during the coronavirus pandemic.

Challenge: We faced the task of developing communication to build the brand's world from scratch. After conducting a brand perception audit, it turned out that everyone interpreted it as they pleased.

Outcome: In the developed video campaign, we focused on two main values of Kakto local stores: humanized sales and expert advice. We utilized the image of Kakto's salespeople, which not only increased the authenticity of the message but also positively impacted the employees themselves. After 3 weeks of broadcasting, nearly 3 million people were introduced to the new brand image.

Challenge: Overcoming low awareness of the product offering among architects. Our goal was to reach a minimum of 300 architectural firms with a message presenting floor panels.

Outcome: We invited Polish architects and designers to create an inspiration board based on Villeroy & Boch floor panels. The contest concept required participants to familiarize themselves with the brand's products, which was our primary objective. Through multi-channel communication, we engaged approximately 500 architectural studios, and the message about the product offering reached 3 million people.

Challenge: Increasing brand awareness in a challenging target group while maintaining sales during the difficult times of the pandemic.

Outcome: Carefully selecting the target audience has allowed us to achieve high reach with a conversion rate (>1%) despite a low advertising budget. Our promotional efforts for the e-commerce store have become the primary source of conversions on the website.