Integracja obszarów = Efektywność
Why integrated?
Tailored for your business
Podcasts, streaming, and AI sound enticing. It’s tempting to try everything, but budgets are limited. So, what should you choose?
Sometimes, new solutions are necessary, while other times, only new arguments are needed in the discussion. Together, we can determine which tools will best build your brand’s image and drive sales.
Communication that sells
Likes alone don’t drive business results, and the last campaign was mostly clicked by bots. The company blog has already been read by employees’ families, but finding a wider audience remains a challenge.
We understand these struggles all too well. While we thrive on creative ideas, our primary focus is on ensuring they yield tangible results. So, let’s begin with the goal.
Emotions in service of effectiveness
The perfect marketing plan is in place, yet the audience isn’t eagerly anticipating the content. There are no comments asking about future installments either.
Driven by a curiosity for new perspectives, we create solutions that not only are meant to work but also leave a lasting impression.
Projects
Anwen
Brand awerness campaign
Anwen
Brand awerness campaign
Challenge: Our goal was to increase brand awareness and educate on conscious hair care. We aimed to reach target groups that are not yet familiar with the Anwen brand, strengthen awareness among current customers, and associate the brand with authenticity.
Effect: A new approach in brand communication utilizing authentic stories with a significant emotional impact. Publications by influencers related to the campaign generated over 235,000 views and 10,000 reactions. As part of the contest, we highlighted a total of 40 customer stories, which became a valuable source of insights for Anwen's brand storytelling. The contest concluded with an intimate event, creating a space for users, influencers, and representatives of the Anwen brand to meet.
Florina
The awareness drove sales
Florina
The awareness drove sales
Challenge: Promoting a brand of cleaning liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. Market penetration was difficult due to relatively high price and significant competition.
Outcome: The concept of interior cosmetics that help maintain the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.
Vozilla
We introduced a regional leader to the market
Vozilla
We introduced a regional leader to the market
Challenge: Launching the first electric car rental service in Poland. At that time, carsharing was an unknown service - only 3% of Wrocław residents had the opportunity to use it, and 29% were aware of its existence. People were cautious about electric cars. Simultaneously, a national player with an established position and a fleet of combustion engine cars was entering the market.
Outcome: Spontaneous brand recognition reached 40% (compared to 6% for the largest competitor). The cars were rented 600,000 times and driven over 4 million kilometers.
Shimano Elite – ‘Get into the Gear’
Integrated actions
Shimano Elite – ‘Get into the Gear’
Integrated actions
Challenge: Using offline and online promotional tools, we aimed to reach individuals who had never heard of Elite trainers and to build their interest in the products while increasing awareness of the quality Elite brand.
Outcome: The sales target was exceeded by 30%. Product inventory disappeared quickly. Not a single preorder was canceled. Revenues remained significantly higher, increasing by 19% compared to the period during the coronavirus pandemic.
Fibo
Effective leads
Fibo
Effective leads
Challenge: Increasing awareness of the product offering within a geographically limited target group. The product page focused on the ability to build customized service packages. We needed to reorganize the customer journey.
Outcome: Utilizing atmospheric video materials allowed us to merge product communication with branding, resulting in cost-effective campaign efficiency. We created a user-friendly landing page template, eliminating concerns about changes in the offer structure. Within the first 3 months of the new system's operation, nearly 25,000 individuals showed interest in Fibo's offering.
Aluprof
A leader should have influence
Aluprof
A leader should have influence
Challenge: Strengthening the image of a company as a European leader in the industry with a limited budget for media.
Outcome: Without spending a penny, we increased the average daily reach on Facebook by 58% and garnered 1,000 media publications about the brand within a year. Engaging content enabled us to expand social media reach while maintaining high engagement levels.