Challenge: Launching the first electric car rental service in Poland. At that time, carsharing was an unknown service – only 3% of Wrocław residents had the opportunity to use it, and 29% were aware of its existence. People were cautious about electric cars. Simultaneously, a national player with an established position and a fleet of combustion engine cars was entering the market.
Outcome: Spontaneous brand recognition reached 40% (compared to 6% for the largest competitor). The cars were rented 600,000 times and driven over 4 million kilometers.