Challenge: Overcoming low awareness of the product offering among architects. Our goal was to reach a minimum of 300 architectural firms with a message presenting floor panels.

Outcome: We invited Polish architects and designers to create an inspiration board based on Villeroy & Boch floor panels. The contest concept required participants to familiarize themselves with the brand’s products, which was our primary objective. Through multi-channel communication, we engaged approximately 500 architectural studios, and the message about the product offering reached 3 million people.