Challenge: For several years, the Perlux brand had been trying to find its place in the market. Our goal was to develop a communication platform that would differentiate the brand from the competition and give it new momentum.
Outcome: “You don’t need other additives” is a campaign that boosts women’s confidence. Every woman has a “super outfit” in her wardrobe that adds a few extra points of self-belief, lifts her mood, and drives her to take action. Perlux, as a brand, aims to be the helper that takes care of these important clothes. This concept allowed Perlux to stand out in a homogenized market and was very well received by consumers.