Challenge: Promoting a brand of home care liquids, gels, and lotions that had been introduced to the market a year earlier without noticeable success. A relatively high price and significant competition made market penetration difficult.
Outcome: The concept of interior cosmetics that help care for the home and make it a special place, supported by an attractive contest and advertising activities, allowed the brand to break through to consumer awareness. During the three-month campaign, the message about Perfect House reached nearly 3 million people.