Challenge: Preparation and execution of a brand presence plan at one of the largest railway trade shows in Europe. Our task was to develop a communication strategy, coordinate PR activities during the event, and prepare materials summarizing the company’s presence at the event.

Outcome: By leveraging media interest in the event, we facilitated Medcom’s permanent entry into national media outlets (Rzeczpospolita, Polsat). We generated over 100 valuable publications reaching nearly 1,000,000 people.