Challenge: We faced the task of developing communication to build the brand’s world from scratch. After conducting a brand perception audit, it turned out that everyone interpreted it as they pleased.

Outcome: In the developed video campaign, we focused on two main values of Kakto local stores: humanized sales and expert advice. We utilized the image of Kakto’s salespeople, which not only increased the authenticity of the message but also positively impacted the employees themselves. After 3 weeks of broadcasting, nearly 3 million people were introduced to the new brand image.