Challenge: Our goal was to increase brand awareness and educate on conscious hair care. We aimed to reach target groups that are not yet familiar with the Anwen brand, strengthen awareness among current customers, and associate the brand with authenticity.
Effect: A new approach in brand communication utilizing authentic stories with a significant emotional impact. Publications by influencers related to the campaign generated over 235,000 views and 10,000 reactions. As part of the contest, we highlighted a total of 40 customer stories, which became a valuable source of insights for Anwen’s brand storytelling. The contest concluded with an intimate event, creating a space for users, influencers, and representatives of the Anwen brand to meet.